Do you think Colgate Palmoliv company (Colgate Toothpaste company) has huge R & D Investment with intention of generating more profit. I guess NO it doesn’t, because people buy the same taste White tooth paste, this is because Colgate was first to make them, later it in market different brands arrived, who’s toothpaste are way more effective in cleaning teeth than Colgate, but still people believe in Colgate brand. Why???? Because it has made it’s Prestige and Brand in market, from many years when they had no competition.
Now see the brand Sensodyne, people use it, but not as much as Colgate user, because it is expensive, but its way better than Colgate product. Conclusions is ONCE THE BRAND IS MADE, YOU GET THE MARKET.
Now How NIT is a Brand because, NIT,Patna was established in 1886 then all the people who wanted to study Engineering were going to IITs and NITs when VIT was not even established, then it became a trend to go students to choose NITs if Not IIT,