What is the process of getting direct admission in SRM University if you fail in their entrance exam?

Officially admission in SRM University are totally based on SRMJEEE ranking so aspirants looking for admission in SRM University must have to secure a decent rank in SRMJEEE to secure a seat in SRM University. As you know that CSE is the highly demanded branch specially in kattankulathur campus so maximum aspirants of SRMJEEE will aim to get into CSE in kattankulathur campus due to that there will be a huge competition to get into CSE in kattankulathur so the cut off will be maximum for CSE in kattankulathur. If aspirants failed to secure a seat through SRMJEEE counselling then they can go for management seats. Maximum seats will be filled through SRMJEEE counselling. Hope you understand.