Education counselling is a very vague term. It can range from analyzing What stream to choose; to Which course to apply or Which country to study in.
Just like mobile phones have jargons such as entry-level, mid-range and flagships, the education counsellors have grades. Some help you in determining your strengths and limitations, some assist you in choosing your field of action depending upon your strengths, weaknesses, likings and expertise and some help in finding the Course-Country-College suitable for you with a complete profile evaluation
However, not all who advise you are experts. Some advice is purely experience-based whereas some follow what’s trending superficially. However, markets don’t entirely work on superficial trend. Have a look at how the IT sector fared from FY2020–21