Career counselling is very important as it sets the course for your future voyage in life. Taking career counselling helps you understand your core competencies and get informed about various job opportunities ahead.
But career counselling is effective only when it is provided by a sound and experienced person. The person providing career counselling should be well informed about all the options available, plus he/she should have a decent amount of experience in the industry.
And, the most important of all is that he/she should be free from any societal or personal bias for a particular field. So, he/she should not recommend you to go for the science field as he/she considers the science stream superior to others and he should not push you for Chartered Accountancy as he himself is a CA at the same time.
So, this is the main reason why career counselling is not benefiting most students because their career counsellors fail to understand their natural interests. In this case, AI based career counselling comes the rescue and recommends you career options that aligns with your natural interests, free from any personal biases.